garden brand kit

We believe design should feel simple and clear, building trust through effortless user experience.

Download brand kit

Complete set of logos, color palettes, typography, and other brand assets.

logo

The Garden logo combines a Bitcoin-inspired emblem with a clean, modern wordmark.

Use the full logo for brand communications, marketing materials, and external presentations.

colors

Approachable tones paired with anchoring neutrals and darks to build confidence and clarity across digital and print.

garden rose#F29FCD
iris#473C75
mist#E4EBF2
elderberry#181325

typography

Haffer is our primary typeface, modern yet approachable, with strong legibility across digital and print.

Haffer
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

logo extensions

The Garden identity extends seamlessly to our core products.

best practices

Use these guidelines to maintain visual balance and brand harmony.

Use colors with adequate contrast.
Ensure the mark has sufficient spacing.
Ensure the mark has sufficient spacing.
Apply the full logo for branded contexts.
Apply the full logo for branded contexts.
Use the logo only with official brand colors.
Use the logo only with official brand colors.

things to avoid

Avoid these mistakes to maintain the integrity and consistency of Garden's identity.

Stretching, compressing, or altering the logo.
Stretching, compressing, or altering the logo.
Using non-brand colors or changing opacity.
Using non-brand colors or changing opacity.
Rotating or flipping the brand mark.
Rotating or flipping the brand mark.
Placing the icon above the Garden wordmark.
Placing the icon above the Garden wordmark.